Akamai To Measure Advertisers’ Web Traffic During Pro Football’s Big Event

Akamai To Measure Advertisers’ Web Traffic During Pro Football’s Big Event

Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, posted its annual Akamai Net Usage Index for Advertising (www.akamai.com/netusageindex) today. Akamai is again delivering content and optimizing the corresponding online marketing campaigns for the majority of this year’s nationally televised advertisers during pro football’s most popular event on February 4, 2007.

The Akamai Net Usage Index for Advertising provides a unique view into the aggregate Web usage patterns before, during and after the game for Akamai’s customers that are integrating their broadcast advertising campaigns with an online component. Akamai’s Index is the only tool that offers a real-time look at the immediate effectiveness of advertising campaigns and their corresponding Web call to actions.

Considered one of the largest advertising and marketing events of the year, companies leverage the National Football League’s Super Bowl to unveil innovative brand campaigns that often leverage the Internet to maximize the campaign’s effectiveness and further engage consumers. The Akamai Net Usage Index for Advertising shows total visitors per minute to a collection of advertisers’ sites delivered by Akamai, including Anheuser-Busch, GoDaddy.com® and Garmin.

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