Leading Postal Solutions Provider Selects mySAP™ CRM

Leading Postal Solutions Provider Selects mySAP™ CRM

WHEELING, Ill. – January 29, 2007 – SAP AG (NYSE: SAP) today announced that BÖWE BELL + HOWELL (BBH), a leading manufacturer of document processing and postal solutions, will replace competing solutions with mySAP™ Customer Relationship Management (mySAP CRM) to help drive process efficiencies across its service organization and deliver a more intimate level of customer service. As postal legislation and the dynamics of the global marketplace continue to challenge mass mailing customers, BÖWE BELL + HOWELL responds by delivering efficient, modularly designed, cost-effective document management solutions and services to help companies more effectively organize paper-based and digital mail communications. The company will roll out mySAP CRM initially within its North American service organization, and later extend the implementation through parent company operations worldwide.

Previously, BÖWE BELL + HOWELL’s CRM system lacked the integration and reporting capabilities necessary to proactively alert service agents with the most up-to-date customer account information. With mySAP CRM, the company will be able to ensure that customers receive the service and support necessary to maximize the value of their investments.
Utilizing the knowledge management and business intelligence capabilities within mySAP CRM, BÖWE BELL + HOWELL will have an updated view of each service employee’s certifications, education and experience. When a service request comes in, the company can ensure that each customer is serviced by the most qualified technician.
For faster resolution of customer requests, BÖWE BELL + HOWELL will link the mySAP CRM application to its existing geo-spacial (GPS) system, enabling the selection and dispatch of the most appropriate service technician at the closest customer location.

“We selected SAP because of its ability to combine postal industry-specific processes with the scalability to accommodate growth and flexibility to respond to industry changes,” said Ron Ridge, CIO, BÖWE BELL + HOWELL. “mySAP CRM will empower our service technicians with timely customer insight to help us deliver quality, personalized customer service while driving process efficiencies and lowering costs.”

“Customer requirements are constantly changing based on industry progress, technological advancements and the fast-paced business requirements necessary to maintain high productivity,” said John Tarascio, executive vice president, service operations, BÖWE BELL + HOWELL. “mySAP CRM will help our more than 1,100 field associates – one of the largest service forces in the industry – provide excellent service 24 hours a day, seven days a week.”

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (”SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2007 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information about BÖWE BELL + HOWELL:
Please visit www.bowebellhowell.com or call 1 (800) 220-2030.

Contacts:
Iris Eidling, SAP, +1 (650) 461-1558, iris.eidling {at} sap(.)com, PST
Matt Carrington, Burson-Marsteller, +1 (571) 216-7485 matt.carrington {at} bm(.)com, EST