Datamart Direct Averages 1 Million Color Pages A Month Using Xerox iGen3 Digital Press

Datamart Direct Averages 1 Million Color Pages A Month Using Xerox iGen3 Digital Press

DataMart Direct Inc. is using a Xerox (NYSE: XRX) iGen3™ 110 Digital Production Press to expand its personalized digital printing capabilities and print more color pages. The 110 pages-per-minute Xerox digital press was installed in May 2006, and the company is averaging 1 million pages a month.

Currently, 80 percent of the direct-marketing production company’s business is personalized documents – such as brochures, booklets, fliers, newsletters and catalogs – and the company expects that number to grow with the addition of Xerox’s flagship iGen3 press. “Our jobs require complex variable information and quick turnaround, so we needed a machine that could offer speed and flexibility without sacrificing image quality. The iGen3 press was the clear solution to help our business,” said Scott Bussert, vice president of operations, DataMart Direct Inc.

Bussert also cited two qualities of the Xerox iGen3 press that truly set it apart from the competition – the ability to print on large paper sizes as well as a wide range of paper weights and textures. “No other sheet-fed digital machine can handle 20½-inch sheets and combine multiple paper substrates into one booklet. This allows us to produce mass quantities of postcards and booklets more economically,” said Bussert.

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