Lenovo Starts a New Engine in Formula One
February 3rd, 2007 Leave a comment Visited 30 times, 1 so far today
Lenovo Starts a New Engine in Formula One
Lenovo, a leading computer company that creates the best-engineered PCs in the world, today announced a top sponsorship agreement with the AT&T Williams team competing in the Formula One World Championship. Lenovo’s announcement took place at the launch of the team’s 2007 race car at AT&T Williams headquarters near Oxford, UK. Lenovo PC technology will be used throughout the AT&T Williams team, on functions ranging from ignition checks to race operations and inventory and the Lenovo logo will be displayed in the dominant branding position on the 2007 cars of drivers Nico Rosberg and Alex Wurz.
“Lenovo is an international technology company obsessed with innovation, and they will undoubtedly help us achieve success in every area of our business,” said Frank Williams, Team Principal of AT&T Williams. “In Formula One, teams are highly reliant on PC technology. With Lenovo’s record of innovation, reliability and performance in ThinkPad notebooks and Lenovo desktops, we are confident that our team is lined up with the very best,” said Alex Burns, Williams Chief Operating Officer.
Formula One is a data-intensive, computing-intensive endeavour, highly focused and invested in innovation and development, and highly dependent on information technology. Effective deployment of information technology is a key part of the Williams F1 strategic allocation process, and these decisions help determine the team’s success at the track. AT&T Williams needs high-performance, reliable, robust PC support from Lenovo.
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