Kodak Revolutionizes the Inkjet Industry

Kodak Revolutionizes the Inkjet Industry

Eastman Kodak Company (NYSE: EK) today entered the consumer inkjet industry with a revolutionary new product line for the home. KODAK EASYSHARE All-in-One Printers will enable consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks that will save consumers up to 50 percent on everything they print. The three new printers provide ultimate levels of print quality and ease-of-use, while offering low total cost of ownership compared to other leading consumer inkjet printers on the market.

“After today, the inkjet market will never be the same,” said Antonio M. Perez, chairman and chief executive officer, Eastman Kodak Company. “We are changing the rules in this industry to ensure that consumers can affordably print what they want, when they want, easily and at the high level of Kodak quality they’ve come to expect.”

“For far too long, people have felt restrained from printing due to the high cost of ink,” Perez said. “Our new system gives consumers the freedom to print documents and photos frequently, easily and affordably with exceptional quality that lasts a lifetime under typical home display conditions. Our extensive history in printing, combined with our legendary dedication to the consumer, puts us in a unique position to revolutionize inkjet printing.”

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