GoDaddy.com Converts – Spikes Sales With Super Bowl Savvy

GoDaddy.com Converts – Spikes Sales With Super Bowl Savvy

Critics ‘Love to Hate’ GoDaddy-esque Ad – But Revenue Stats Surge

GoDaddy.com(R) won the Super Bowl(R) for advertisers — defying critics and converting its big game ads into bottom-line business. Although it was rated as one of the ‘least favorite’ commercials, GoDaddy.com attracted more new customers and enjoyed record sales with its Super Bowl strategy this year.

On “Super Bowl Monday,” the increase in revenue exploded 70 percent higher year-to-year. Another highlight was the increase in new business generated this year over last. For the day following the global television event, new customers soared 37 percent higher this year than Super Bowl 2006.

Advance media coverage for the domain name registrar has been intense and many media pundits have accused the Go Daddy(R) CEO of making a publicity play. “That’s giving me too much credit. The pre-game buzz is fun, but at the end of the day Go Daddy is all business,” said Bob Parsons, CEO and Founder of GoDaddy.com. “As my dad used to say, the proof of the pudding is in the eating. Just look at the numbers.”

The post-game stats are impressive across the board, even when compared to normal January business — typically a good month for the Internet giant. For example, when compared to normal business this time of year, new customers were up 76 percent and revenues jumped up 57 percent.

Traffic patterns did not reflect a big spike during the game like last year, according to Web usage monitor Akamai Technologies, Inc. Go Daddy, realizing consumers would be likely to visit popular video Web sites, targeted online video and podcasting to help build the distribution of their Super Bowl ad. “Most who wanted to see our ads went to their everyday sites, like iFilm.com and Break.com, instead of viewing our commercials on the Go Daddy site,” Parsons reported. Statistics show the two aforementioned sites documented more than 1.4 million views of “Basic Instinct,” Go Daddy’s first of two rejected ads this year.

“The visitors we attracted came to buy. We have always believed once a potential customer visits our site and has a chance to experience our outstanding customer service, great products and prices they will become customers for life,” Parsons said. “That’s why we are the world’s largest registrar — with more than twice the domain names of our closest competitor!”

“This is not about winning an Oscar — it’s about growing business,” Parsons declared.

To see the Internet-Only version of the GoDaddy.com ad, the Behind the Scenes video or any GoDaddy.com commercials, click http://www.godaddyads.com/.

To read more about GoDaddy.com’s commercial results and what people are saying, click http://www.bobparsons.com/.

About The Go Daddy Group, Inc.

Go Daddy(R) is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and Web site hosting services, as well as a broad array of on-demand and other services. The Go Daddy Group, Inc. has more than 18.2 million domain names under management. Go Daddy registers, renews or transfers a domain name every 2 seconds. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft(R) Ltd. During 2006, The Go Daddy Group registered approximately one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .biz, .info.
Website: http://www.godaddy.com/
Website: http://www.bobparsons.com/