Akamai Releases Data on Advertisers’ Web Traffic Volume Following Football’s Biggest Game

Akamai Releases Data on Advertisers’ Web Traffic Volume Following Football’s Biggest Game

Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service provider for accelerating content and business processes online, released web traffic trends via its Akamai Net Usage Index for Advertising (www.akamai.com/netusageindex) tracking real-time Web interest resulting from last night’s nationally-televised Super Bowl®. Akamai delivered the websites of the majority of the national advertisers for this year’s game to support their corresponding online advertising campaigns.

The Akamai Net Usage Index for Advertising shows Web traffic to an anonymous aggregate of 21 of Akamai customer sites that integrated their broadcast advertising campaigns with an online component. Akamai’s Index is the only online tool to offer a real-time look at the immediate effectiveness of advertising campaigns and their corresponding Web call to actions. The Akamai Net Usage Index for Advertising shows total visitors per minute to a collection of advertisers’ sites delivered by Akamai, including Anheuser-Busch, GoDaddy.com® and Garmin.

“Multi-channel advertisements are just one part of the convergence between TV and Internet audiences, bringing rich, interactive video content to the Internet and engaging consumers for an extended period of time,” said Brad Rinklin, vice president of marketing at Akamai. “With this, scalability and technology infrastructure become critical, especially to support traffic spikes during large-scale advertising campaigns. While investing millions of dollars in high-end TV commercials, companies must extend and leverage these assets across new channels – and ensure reliability and a positive user experience via a digital media platform.”

Read the complete Press Release