SAMSUNG Strengthens its Mobile Leadership at 3GSM

SAMSUNG Strengthens its Mobile Leadership at 3GSM

Samsung Electronics Co., Ltd., a leading provider of mobile phones and telecom systems, underlines its commitment to the telecommunications industry by showcasing an extensive portfolio of mobile handsets and technology at this year’s 3GSM World Congress in Barcelona. Diverse, innovative and market-leading handsets and technologies, including a brand new Ultra Edition II range and the first European demo of Mobile WiMAX, further strengthen Samsung’s position as a design-led, forward-thinking company that heavily invests in research and development to advance the market and fuel consumer demand for innovative new technologies.

Samsung’s design-driven, premium multimedia handsets are epitomized in its Ultra Edition II and Ultra Special ranges, which will be available during the first half of this year. Whilst its involvement in Europe’s first mobile WiMAX demonstration, due to be showcased by Samsung and partners, illustrates Samsung’s dedication to mobile technology leadership and investment in market-leading standards.

Geesung Choi, President of Samsung’s Telecommunication Network Business, said:
“It is always exciting to be part of such an important industry event, particularly because it is my first time attending as the President of Samsung’s Telecommunication Business. Our strategic focus on premium line-ups will be further enhanced this year by the introduction of our new Ultra Edition II and Ultra Special ranges.

In addition, the realization of Samsung’s vision for future mobile technology is clearly supported with our Mobile WiMAX demonstration, putting converged, mobile device at the hub of all communications. In 2007, you will see a continued commitment from myself and Samsung to listen to and respond to the needs of our customers even more closely and ensure we are producing devices that further enhance lifestyles, whether at work or at play.”

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