HP Breaks New Ground with Video Merchant Services, Wal-Mart First Customer

HP Breaks New Ground with Video Merchant Services, Wal-Mart First Customer

HP today launched a new business that enables retailers to offer a fun, engaging video shopping experience for packaged video products and online downloads that is unlike anything available on the market. Called HP Video Merchant Services, the business powers online video web stores and provides content fulfillment services for retailers, just as HP’s Snapfish business powers online photo services for major retailers around the globe.

Wal-Mart, the first customer of the service, today unveiled a beta version of its video download store powered by HP. The new Wal-Mart site allows customers to easily discover, shop for and purchase the movie and television titles they want with the option of downloading the digital versions to a PC or portable video player in addition to purchasing the DVD for mail delivery.

Aiming to capture a share of the approximately $30 billion home video market – a market just beginning the transition from physical to multi-format, multi-channel distribution – HP will allow retailers to fulfill the requests of consumers wanting video content in a variety of ways, including digital downloads, DVDs manufactured on demand, traditional packaged DVDs and emerging video formats such as HD-DVDs and Blu-Ray discs.

Read the complete Press Release