Sybase 365 Delivers Personalized, Syndicated Web Content Directly to Virgin Mobile USA Customers

Sybase 365 Delivers Personalized, Syndicated Web Content Directly to Virgin Mobile USA Customers

Sybase 365™, the global leader in the delivery and settlement of messaging interoperability as well as the management and distribution of mobile content, today announced the availability of its new managed service offering to the more than 4.6 million customers of Virgin Mobile USA, providing quick and simple access to RSS (Really Simple Syndication) content and blogs from any source on the Web. This new Virgin Mobile offering, named “Web Feeds and Blogs,” is available through the “VirginXL” platform, and will enable customers to select — and read via a mobile device — any publicly-available Web RSS feed and blog content.

The new offering, based on the Sybase 365 mFolio™ mobile application, enables Virgin Mobile customers to create personalized lists of their favorite RSS feeds and blogs — from news and sports to music information and personal blogs. mFolio is an advanced mobile browsing technology that delivers device-optimized mobile Web and syndicated content experience to an operator’s end-user. By using RSS, Virgin Mobile customers can receive continually updated content and articles from their favorite Web pages, and receive a quick glance at what has changed. Content is then delivered to the customer’s phone, providing a unique, mobile Web experience.

“We believe this new offering will deliver a mobile Internet experience individualized to fit each customer’s interests and needs,” said Dom Tolli, vice president of Mobile Data Services, Virgin Mobile USA. “Based on a trial last year, we believe mFolio will enhance our data services offerings and expand use of those services to an even greater number of our customers.”

“Virgin Mobile’s ability to offer their customers fun and advanced data services makes them a great partner for mFolio’s unique RSS experience,” said Marty Beard, president, Sybase 365. “The content can come from anywhere on the Web, which gives their customers an endless range of Web content choices — specific to their individual interests — while accessing it on Virgin Mobile handsets.”

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