Industrielle Alliance Auto and Home Insurance joins the AIR MILES(R) Reward Program as a Sponsor in Quebec

Industrielle Alliance Auto and Home Insurance joins the AIR MILES(R) Reward Program as a Sponsor in Quebec

Residents of Quebec have another reason to choose Industrielle Alliance as their auto and home insurance provider. The company now offers AIR MILES reward miles on its new and renewal auto and home insurance policies.

“We are always looking for new ways to add value to our portfolio of insurance products,” said Michel Laurin, President of Industrielle Alliance Auto and Home Insurance. “This partnership with the AIR MILES Reward Program helps us build greater customer loyalty in this competitive industry by providing our customers with the added benefit of earning popular reward miles on our leading auto and home insurance products.”

Effective today, customers will earn 15 and 75 AIR MILES reward miles respectively on renewal and new home insurance, and 30 and 150 reward miles respectively on renewal and new auto insurance policies.

“The AIR MILES Reward Program continues to grow by adding industry-leading sponsors in a wide variety of categories and geographic locations from coast-to-coast,” said Caroline Papadatos, Senior Vice President, AIR MILES Reward Program. “We are pleased to offer residents of Quebec an additional opportunity to earn reward miles and reach their reward goals even faster.”

About Industrielle Alliance Auto and Home Insurance

Industrielle Alliance Auto and Home Insurance (IAAH) is a general insurance company that has been offering its own line of general insurance products throughout the province of Quebec since 1973. IAAH is a subsidiary of Industrielle Alliance Insurance and Financial Services, which is one of the most solid financial institutions in the country and is a leader in the fields of insurance and financial services. Industrielle Alliance manages and administers over $46 billion in assets and is one of the 100 largest public companies in Canada.

About the AIR MILES(R) Reward Program

Founded in 1991, The AIR MILES(R) Reward Program is Canada’s premier coalition loyalty program. More than 9 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program.

The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.

Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including BMO Bank of Montreal, RONA, Shell, SportChek (Sports Experts), The Shoe Company, American Express, IGA, Jean Coutu and airmilesshops.ca. The AIR MILES Reward Program’s website is airmiles.ca.

For further information: Suzanne Michaud, Director, Marketing and Client Communications, Industrial Alliance Auto and Home Insurance, Tel: (418) 650-4600 or 1-800-463-4382, extension 3024; Corporate Affairs, Alliance Data (The AIR MILES Reward Program), Tel: (416) 228-6614