Lenovo ThinkPad is Consistently Strongest Notebook PC Brand, According to TBR

Lenovo today announced it has garnered top rankings in notebook brand awareness and customer satisfaction in the fourth quarter of last year, according to Technology Business Research (TBR). In the latest report from TBR, “Corporate IT Buying Behavior & Customer Satisfaction Study: Notebooks,” Lenovo’s rankings increased in 4Q06, overshadowing some of its largest competitors in the areas of reliability and product design.

In 4Q06, Lenovo ThinkPad notebooks received higher awareness than the company’s closest competition as the brand most often identified as standing apart from the crowd. The report noted that the perception of the ThinkPad value proposition has increased steadily for the past year helping to move Lenovo to a leadership position.

For the eighth consecutive quarter, Lenovo dominated the area of hardware reliability, confirming the long-standing ThinkPad reputation for durability and exceptional product design. Noting improvement in specific categories from the previous quarter, TBR recognized Lenovo for making substantial progress within the areas of notebook value, ease of doing business, repair time, and overall satisfaction.

“Lenovo has clearly been the most consistent at meeting the very high requirements of its customers,” said Jon Lindy, president at TBR. “We think Lenovo should continue to push innovations to the forefront in order to further enhance its reputation in the industry.”

Read the complete Press Release