Fujifilm Wins Dima Digital Printer Shoot-Out Award At Pma 2007

Fujifilm Wins Dima Digital Printer Shoot-Out Award At Pma 2007

FUJIFILM U.S.A., Inc. today announced that the Digital Imaging Marketing Association (DIMA) named it a 2007 DIMA Digital Printer Shoot-Out Award winner at the PMA 2007 International Convention and Trade Show in Las Vegas, Nevada. DIMA, a division of Photo Marketing Association International (PMAI) presented Fujifilm with the 2007 DIMA Digital Printer Shoot-Out Award for the ASK-4000 Digital Photo Printer in the Dye Sublimation category.

Today’s announcement highlights Fujifilm’s commitment to providing customers with an ever-expanding range of print technologies. This printer, along with Fujifilm’s recently announced ASK-2000 printer, was originally developed for Fujifilm’s Frontier minilabs and was recently made available to professional studio, wedding and event photographers. The technologies employed by the ASK-4000 reside in other Fujifilm printing solutions including Frontier Lite for photofinishing retailers and Fujifilm’s prints-in-minutes solution – the GetPix kiosk.

The category-leading ASK-4000 high-speed printer features color-correction software incorporating Fujifilm’s acclaimed Image Intelligence™ technology, which gives photographers a reliable, affordable and convenient way to obtain the Frontier-quality prints they desire, regardless of their location. The combination of Fujifilm Image Intelligence technology, dye-sublimation technology and color correction profiles, allows the ASK-4000 to deliver crystal-clear (300 x 600 dpi), water-resistant prints that last for decades.

DIMA Digital Printer Shoot-Out entrants received a t arget file and color-accurate target print, and were asked to output the file according to particular specifications to produce the best possible print. A panel of expert judges evaluated the printers using criteria such as neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality and detail, highlights and specular highlights, flesh tones, hue shift, and text.

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