Xerox Has Its Sights Set on Growing Specialty Photo Applications at Photo Marketing Association Show

Xerox Has Its Sights Set on Growing Specialty Photo Applications at Photo Marketing Association Show

Xerox Corporation (NYSE: XRX) is reinforcing its commitment to the fast-growing specialty photo market at the 2007 Photo Marketing Association International Convention and Trade Show. The company scored a pair of awards and is showcasing technology and initiatives that demonstrate the strength and reach of its digital photo specialty and photo book offerings. This is Xerox’s first major showing at PMA, the world’s largest annual photo imaging trade show.

“Xerox is serious about being a key player in this growing and profitable photo specialty market,” said Quincy Allen, president, Xerox Production Systems Group. “We’ve come to PMA with superior digital technology and the solutions and partnerships to help customers capture a wide variety of revenue-generating photo applications from retail storefronts to centralized production labs.”

According to InfoTrends, the North American market for photo books, greeting cards, calendars, posters and various novelty items will increase at a compound annual growth rate of 24.5 percent through 2010, reaching $800 million in revenues. Xerox made a fast first impression at PMA with its print-image-quality victory in the Digital Imaging Marketing Association’s 12th Annual Digital Printer Shoot-Out, announced today. DIMA is the premier trade association devoted to expanding the global digital imaging market, and traditionally holds its annual conference immediately prior to the PMA Show.

The DocuColor™ 250 Digital Color Printer won in the digital press category. In the shoot-out, competitors were given a target file and a color-accurate target print and asked to produce the best possible print within five working days. A panel of expert judges evaluated entries on image-quality characteristics including shadow detail, flesh tones and other criteria. The print from the Xerox DocuColor 250 was selected as the winner of the shoot-out, with quality surpassing higher-volume competitive digital presses priced two to three times higher than Xerox.

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