Texas Instruments Demonstrates D-Slr-Like Performance In Low-Cost, Point-And-Shoot Digital Still Cameras With Davinci™ Technology

Texas Instruments Demonstrates D-Slr-Like Performance In Low-Cost, Point-And-Shoot Digital Still Cameras With Davinci™ Technology

Furthering its investment and leadership in the digital still camera market (DSC), Texas Instruments Incorporated (TI) (NYSE:TXN) has leveraged its DSC silicon and expertise to offer a production-ready software reference design, based on DaVinciTM technology. Manufacturers can use the reference design to bring the type of burst capture performance found today only in digital single-lens reflex (D-SLR) cameras to low-cost, point-and-shoot digital cameras. In addition, by enabling high-definition (HD) video on digital cameras priced as low as $99, TI is setting a new bar for DSC performance at competitive retail prices. For more information, see www.ti.com/dscinfo.

DaVinci Technology Provides Exceptional Performance: TI’s DSC solution includes a highly flexible processor, software with enhanced post-processing algorithms and development framework. The new reference design includes production-ready software for a completely functional digital camera, complete with scene modes, color settings and various advanced features. It also includes a suite of development tools, software and technical support.

In collaboration with Micron Technology, Inc., TI offers a version of the reference design that utilizes Micron’s 8-megapixel (MP) complementary metal oxide semiconductor (CMOS) image sensor to achieve full 8-megapixel resolution frame rates in excess of 5 fps. Using the Micron CMOS imager and TI’s powerful processor based on DaVinci technology, burst capture modes are at least 2X the performance found in the fastest CCD-based, point-and-shoot cameras today. In addition, Micron’s sensor combined with TI’s reference platform delivers a low-power design with 720p (progressive) 30 fps HD video capability. TI is working to bring these new experiences to point-and-shoot digital cameras, creating life-like visualization for consumers to enjoy for years to come.

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