AT&T Rolls Out Burton Blog on the Wireless Racing Portal

AT&T Rolls Out Burton Blog on the Wireless Racing Portal

One of motorsports’ most talented drivers and insightful interviews is now sharing his views on this year’s season in a new blog available only through the MEdia™ Net Racing Portal from the wireless unit of AT&T Inc. (NYSE: T).

Jeff Burton, driver of the No. 31 Cingular Wireless Chevrolet and 18-time NASCAR Cup Series winner, is launching the Burton Blog, a unique perspective on a variety of issues as varied as candid reviews of his race performances and light-hearted commentary on pop culture. Cingular, now AT&T, is making the unique content available to its more than 61 million customers exclusively on its MEdia Net Racing Portal.

Continuing through the end of the Cup season in November, new Burton Blog entries will be posted several times a week in the “Cingular Exclusives” section of the MEdia Net Racing Portal.

The Burton Blog will include race previews and recaps, a mailbag segment where Burton answers questions submitted by fans via text messaging; and “5 Spot,” a top-five list compiled by Burton related to both on- and off-track topics, including his opinion on his favorite tracks and favorite musicians and movies.

Read the complete Press Release