Roses Are Red — So Are the Blackberry Pearl and Palm Treo 680

The BlackBerry® Pearl™ and Palm® Treo™ 680 smart device officially are red hot as AT&T (NYSE: T) today introduced an eye-catching, dark ruby-colored version of the BlackBerry Pearl and a striking crimson iteration of the Treo 680. The red BlackBerry Pearl is the first wireless handset to be branded for the new AT&T.

Both new, colorful models are available immediately and exclusively to AT&T customers at Cingular Wireless retail stores — the Treo 680 initially at select outlets and the BlackBerry Pearl at all stores nationwide — and through http://www.cingular.com/, AT&T’s wireless business-to-business sales organization, authorized dealers and select national retailers.

“The new, red BlackBerry Pearl and crimson Palm Treo 680 are the next ‘gotta have it’ wireless handsets from AT&T,” said Michael Woodward, executive director, mobile professional solutions, for AT&T. “The additional choices of color offer panache and style, and these world-class products boast all of the features that made the original versions very popular among AT&T customers.”

Although the Palm Treo 680 and BlackBerry Pearl from AT&T now come in a choice of colors — AT&T continues to offer the attractive original models — the compelling looks, features and functionality that have given them a broad following remain the same.

The red BlackBerry Pearl’s sleek and stylish exterior measures just 4.2″ x 1.97″ x .57″, weighs only 3.1 ounces and includes the supple and responsive trackball that makes vertical and lateral scrolling fast and easy. It’s packed with such features as a 1.3 megapixel digital camera, multi-media capabilities and an expandable memory slot along with easy-to-use phone, email and browser applications. The unique “push-based” BlackBerry service gives users synchronized access to both personal and corporate email accounts with attachment viewing, and the ability to manage multiple email accounts while on-the-go.

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