Video Game Industry Goes To The Dogs – Literally

Video Game Industry Goes To The Dogs – Literally

With sales of a quarter of a million units in its first week of availability, Nintendogsâ„¢ is not only America’s hottest-selling video game, but the best-selling new game franchise ever for a portable system. Retailers already are reporting that Nintendogs, made exclusively for the hand-held Nintendo DSâ„¢, has sold out in numerous locations across the country, and Nintendo will deliver more shipments as soon as possible. The three versions of Nintendogs and the DS unit itself consistently rank at the top of Amazon.com’s best-selling list of all video game products.

“Nearly 15 percent of all DS owners bought Nintendogs in just a week, a virtually unprecedented adoption rate for any title on an established system,” said Reggie Fils-Aime, Nintendo of America’s executive vice president of sales & marketing. “And it’s also helping sell new DS hardware. Coupled with a price drop to $129.99, retailers are reporting DS sales up between one and a half and three times previous levels, and last week DS comfortably outsold our portable competitors.”

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