SNOCAP to Power SNOCAP MyStores for Marquee Independent Labels Sub Pop, New Line and Dangerbird

SNOCAP to Power SNOCAP MyStores for Marquee Independent Labels Sub Pop, New Line and Dangerbird

The Shins, Silversun Pickups, Cold War Kids, Robbers on High Street and More to Sell Music Directly to Fans on MySpace and Beyond

SNOCAP, a premier music technology company for direct online distribution, announced today that it will power SNOCAP MyStores for marquee independent labels Sub Pop, New Line and Dangerbird via the labels’ U.S. distributor, Alternative Distribution Alliance (ADA). Using SNOCAP MyStores, the labels will be able to sell content directly to fans from their artist’s MySpace pages and other sites.

“We want our music to be easily available on the sites where our fans live,” stated Eric Brown, Vice President of Business Affairs, Sub Pop. “SNOCAP’s MyStores are inherently viral on MySpace and beyond. The combination of our artists with the versatility of this new way to sell music is the innovation we’ve been seeking.”

In making the announcement, Andy Allen, President, ADA said, “ADA’s group of distributed labels have been among the most aggressive in the digital music space and as their distributor, we have worked to offer them the best digital sales and marketing services available, in the formats and on the platforms they choose.”

The agreements leverage the SNOCAP MyStore service, which launched to unsigned and independent artists on MySpace in December, and SNOCAP’s landmark digital registry, which contains over three million tracks. The SNOCAP MyStore is a digital storefront that can be posted anywhere that accepts html code, such as MySpace pages, community sites, web sites, blogs, and email.

“These partnerships make it easier than ever for premier artists and labels to promote and sell their music instantly and directly to their fans over the Internet, while remaining completely in control of their content,” said SNOCAP CEO Rusty Rueff. “More choices for music fans, more music for everyone.”

The announcement provides consumers more access to top-quality content. Fans will be able to download tracks directly from their favorite ADA artists without leaving the artist’s site or MySpace page. SNOCAP MyStores for The Shins (http://www.myspace.com/theshins ), Silversun Pickups (http://www.myspace.com/silversunpickups ), Cold War Kids (http://www.myspace.com/coldwarkids ) and Robbers on High Street (http://www.myspace.com/robbersonhighstreet ) are already in place, with stores for more artists on the labels announced today becoming available in the near future.

About SNOCAP

SNOCAP’s pioneering service for registering digital content and managing online distribution makes it easy for artists and labels to sell music directly to their fans over the Internet, creating a more vibrant digital music marketplace. Using SNOCAP’s MyStores, independent artists can sell their music on any website and via online retailers anywhere, anytime, while remaining fully in control of the licensing and rights. SNOCAP’s exclusive partnership with MySpace powers the digital storefronts for thousands of artists on the popular social networking site.

In addition to MySpace, SNOCAP provides digital music and technology services to the Universal Music Group, Warner Music Group, SONY BMG MUSIC ENTERTAINMENT, EMI, The Orchard, CD Baby, TVT Records, Artemis Records/Sheridan Square Entertainment, Beggars Group, imeem, InRadio, IODA, Koch Records, Merlin, Nettwerk Records, Matador Records, One Little Indian Records, ReverbNation, Ryko Group and an extensive roster of leading independent labels. Founded by Shawn Fanning, Jordan Mendelson and Ron Conway in 2002, SNOCAP aims to be the trusted solution powering the global marketplace for digital media. The company is based in San Francisco, Calif.

For more information, visit http://www.snocap.com/ . Press Contacts: Susan Celia Swan/Matt Dunn Swan LLC Media (for SNOCAP) 917-865-6603 swan {at} swanllc(.)com Amanda Collins (for ADA) 212-275-2213 Amanda.Collins {at} wmg(.)com