AT&T U-verse Customers Receive Live Programming on PCs
March 26th, 2007 Leave a comment Visited 27 times, 1 so far today
AT&T U-verse Customers Receive Live Programming on PCs
AT&T U-verseSM customers can now enjoy live news, weather, sports and entertainment programming on a PC virtually anywhere they go. AT&T Inc. (NYSE:T) today announced the availability of AT&T U-verse OnTheGo, a new premium service that will allow AT&T U-verse customers to view live television on a PC using any broadband Internet connection. The service is the first of its kind offered by a television provider. AT&T U-verse OnTheGo is delivered under an existing agreement between AT&T and MobiTV Inc., a global leader in mobile and broadband television and music services.
AT&T U-verse OnTheGo subscribers can access nearly 30 channels, several of which feature live programming — including The Weather Channel and Bloomberg Television, among others. In the future, AT&T U-verse OnTheGo will also feature U-verse content such as movie trailers for Video-on-Demand (VOD) content, and AT&T plans to add more channels and content.
AT&T U-verse customers can sign up for a 14-day free trial at uverse.att.com/OnTheGo. The service is available for as little as $10 a month. “AT&T U-verse represents the evolution of entertainment, and we’re taking that to the next level with AT&T U-verse OnTheGo,” said Michael Grasso, assistant vice president — AT&T consumer marketing. “In today’s on-demand world, customers want to be able to access news and entertainment using a variety of devices. AT&T U-verse OnTheGo is an example of how we’re delivering that type of capability today.”
“We see AT&T as one of the world’s most forward-looking network operators defining how next-generation media consumers will access whatever content they want, wherever they happen to be,” said Kevin Grant, vice president at MobiTV. In addition, AT&T U-verse OnTheGo will eventually be available using an AT&T wireless device, such as a mobile phone. The service underscores the company’s strategy to deliver integrated services to the three screens that consumers value the most: the PC, the TV and the wireless device.
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