ClearSky Mobile Media Enables Consumers to Simply Ask Their Phone for a Favorite Ringtone Using the New “Talk2Me” Application

ClearSky Mobile Media Enables Consumers to Simply Ask Their Phone for a Favorite Ringtone Using the New “Talk2Me” Application

Voice Search Enables Consumers to Quickly Find and Purchase Their Favorite Downloadable Content Right on the Handset

ClearSky Mobile Media, Inc., a leading provider of entertainment content and services for the wireless industry, today announced the availability of a vastly improved way to shop for ringtones and images through a new product called Talk2MeTM. Talk2Me interprets the consumer’s voice to quickly and easily locate content for purchase. With just a few simple clicks, shoppers can listen to a preview of a ringtone or view a thumbnail of an image and then make a purchase.

Talk2Me is a downloadable BREW application that connects to ClearSky’s centralized repository of downloadable ringtone and wallpaper content. Talk2Me uses a patented, speaker-independent voice search technology from partner V-ENABLE to search ClearSky’s content catalogs. When a consumer speaks the name of their favorite artist or says a keyword for an image, Talk2Me lists the best matches on the phone’s screen and allows the consumer to listen to a preview or view a thumbnail of their selection. Then, with two clicks, the content is purchased and downloaded. The time consuming task of scrolling through vast content catalogs on a small screen is completely eliminated. Based on previous deployments, consumers have shown a preference for voice search over text. Over 70% of V-ENABLE’s 25 million searches to date are completed with voice input compared to 30% for text.

The first carrier to launch Talk2Me is Movilnet in Venezuela. For Movilnet specifically and the Latin market in general, Talk2Me’s voice interpretation engine is configured for Spanish. These innovations make Talk2Me the first mobile content speech recognition application on the South American continent.

“Merchandising is the art of making things easy to buy and Talk2Me is all about radically improving the merchandising of mobile content,” says Dean Fresonke, CEO of ClearSky Mobile Media. “Talk2Me completely changes the mobile content buying experience and opens up the world of downloadable content to a much larger audience.”

About ClearSky Mobile Media

ClearSky Mobile Media is redefining how wireless data can be applied to the mobile media market in order to facilitate revenue growth, brand exposure and richer content. With its innovative, high-quality portfolio of mobile data and entertainment solutions for carriers and MVNOs, ClearSky Mobile Media is providing relevant, market-specific, mobile content solutions to the mobile media marketplace. Since 1995, ClearSky Mobile Media has pioneered mobile data offerings with its carrier-grade one-stop-shop that includes downloadable content, mobile web browsing, MMS services and managed data services across all wireless technologies. Today, ClearSky Mobile Media supports 60 million subscribers with content through its carrier customer base. To learn more about ClearSky Mobile Media, please visit www.csky.com.

About V-ENABLE

V-ENABLE is the leading provider of mobile search and enhanced Directory Assistance solutions, offering the fastest and easiest search available in the mobile environment. V-ENABLE was founded by wireless experts from Nokia, Motorola, PacketVideo and Cisco. Its patented mobile voice search technology allows mobile users to search using their voice and receive personalized content and information in a visual format on their mobile phone. The V-ENABLE mobile voice search interface software is a unique client-server solution, available for carriers, application developers and publishers using BREW, JAVA, SYMBIAN, WAP and xHTML platforms. Founded in 2001, V-ENABLE is headquartered in San Diego, CA. Mobile voice search applications powered by V-ENABLE technology are currently available from Verizon Wireless, ALLTEL, U.S. Cellular and Leap Communications. For more information, visit www.V-ENABLE.com.
Contacts

Crux Communications for ClearSky Mobile Media
Beth Avant, +1-858-774-4043
beth.avant {at} cruxcomms(.)com