Ford Teams With Sony Electroncs For Audio Systems In North American Vehicles

Ford Teams With Sony Electroncs For Audio Systems In North American Vehicles

Ford Motor Company [NYSE: F] and Sony Electronics today announced they have signed an agreement to offer Sony-branded audio systems across the lineup of Ford and Mercury branded vehicles in North America starting in 2008. The first vehicle to be equipped with Sony-branded audio will be unveiled April 4 at the New York Auto Show.

“We have enjoyed a very successful partnership at Ford of Europe with Sony-branded audio,” said Derrick Kuzak, Ford group vice president of Global Product Development. “Customers tell us that good audio systems are high on their list of priorities. Sony-branded audio and a host of other signature technologies will help differentiate Ford products in the marketplace.”

“Ford and Sony are two of the world’s most well known brands,” said Don Courvisier, vice president and general manager for the Automotive Entertainment Solutions Group at Sony Electronics in the United States and Europe. “This arrangement is a natural fit given our success together in Europe.”

This is the third collaboration between Sony and Ford in North America. Ford and Sony offered a limited-edition Focus Sedan in 2000, outfitted with Sony Xplod® audio equipment. More recently, Ford offered “Sound Designed by Sony” in the Ford Focus in North America.

Read the complete Press Release