Ford Edge Inspires New Fitness Apparel Line

Ford has partnered with Dominator Clothing and Time Inc. magazines to produce a one-of-a-kind women’s fitness apparel line inspired by the all-new Ford Edge. The five-piece collection offers bold design, custom Edge colors and premium fabrics. Each garment includes a special Ford Bold Moves and Edge label and hang tag. The Edge Body Gear will be promoted in Health and Cooking Light publications and websites.

“Edge owners are very style-conscious and they appreciate the crossover’s color palette,” said David Finnegan, Edge marketing manager. “By making a connection with them through the premium fitness line of Dominator Clothing, we will be able to reinforce the Edge’s many innovative design features.” The Edge Body Gear tank top, pant, panel jacket, t-shirt and bag will be sold online at www.dominatorclothing.com and at the Birmingham, Mich. Dominator Clothing store. Prices range from $30 to $80.

To kick off the limited edition Edge Body Gear, a private launch event will be held at the Dominator Clothing store on March 27th in Birmingham, Mich. Edge owners and hand raisers will be among the guests attending this launch event to be the first to view and purchase the Edge Body Gear. Dominik Hasek, founder of Dominator Clothing and Red Wings hockey player, will be onsite to ‘meet and greet’ during the event, along with a special appearance by Igor Larionov.

Founded in 1998 in Europe by Olympic Gold Medalist and NHL award winning goaltender, Dominik Hasek, Dominator Clothing is fast becoming a global performance apparel brand with a focus on delivering original, high-quality and well fitting sports and leisure clothing designed by some of Europe’s best designers and professional athletes.

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