Yahoo! Opens Up oneSearch to Mobile Publishers

Yahoo! Opens Up oneSearch to Mobile Publishers

New Yahoo! Mobile Publisher Services will Broaden the Powerful Yahoo! oneSearch(TM) Experience for Consumers

Yahoo! oneSearch has reinvented the mobile search experience for consumers, and today Yahoo! (Nasdaq: YHOO) will open it up to publishers through Yahoo! Mobile Publishers Services. This will extend the range of content consumers will be able to easily discover and access using Yahoo! oneSearch on their mobile phones.

“We believe Yahoo! oneSearch finally gives consumers what they want – instant answers and not just links to Websites,” said Marco Boerries, executive vice president of connected life, Yahoo!. “But this is only the beginning. Opening Yahoo! oneSearch to the universe of mobile Internet content and services provided by other publishers will give consumers even more instant answers and information right at their fingertips.”

Yahoo! Mobile Publishers Services will allow publishers to include their content in Yahoo! oneSearch. (see press release titled: Yahoo! Launches Yahoo! Mobile Publisher Services) These new services include:

– Yahoo! Mobile Site Submit – will add to the range of mobile Web sites consumers can search for and find

– Yahoo! Mobile Media Directory – will make it easier for consumers to find mobile media content, such as ringtones, games, video and applications

– Yahoo! Mobile Content Engine – will add to the types of content, such as classifieds or real estate listings, that consumers will be able to easily discover on their mobile phone

Yahoo! oneSearch is accessible on more than 85 percent of mobile phones through the mobile Web in the U.S.* and is also available through the gamma version of Yahoo! Go for Mobile 2.0. It is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other websites.

Yahoo! oneSearch will roll out in additional country and language versions over the coming months. For additional information on Yahoo! oneSearch please visit http://mobile.yahoo.com/mobileweb/onesearch. To try Yahoo! oneSearch on your mobile phone open your browser and type in m.yahoo.com.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo! oneSearch and Yahoo! Mobile Publisher Services (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned launch of these services, individually or collectively, may not ultimately be implemented as planned, or, if implemented, may not be successful; that further expansion of Yahoo! oneSearch and Yahoo! Mobile Publisher Services as described may not occur; and that competition from similar competing services or competitors may impact Yahoo! oneSearch and Yahoo! Mobile Publisher Services and the competitive position of Yahoo!’s mobile publisher partners. More information about potential factors that could affect the Company’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in Yahoo!’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006 which is on file with the SEC and available at the SEC’s website at www.sec.gov.

*According to M:Metrics, December 2006

SOURCE: Yahoo! Inc.
Yahoo! Inc.
Nicole Leverich, +1 408-349-5583
nicolewl {at} yahoo-inc(.)com