Sony Announces Personnel Appointments and Organizational Changes Effective April 1, 2007

Since the announcement of its mid-term corporate strategy in September 2005, Sony has been striving to strengthen its product development capability and improve profitability throughout its electronics business.

In order to reinforce the recovery of its electronics business, Sony has now decided to carry out the following personnel and organizational changes, including the establishment of a “B2B Solutions Business Group” to enhance Sony’s B to B business growth. In addition to consumer electronics, semiconductors and component device businesses, B to B will become one of the pillars of Sony’s future growth.

The “B2B Solutions Business Group” will unite and streamline Sony’s existing Broadcasting / Professional equipment businesses, B to B solution services and FeliCa business. At the same time, by utilizing Sony’s broad-based research and development achievements in its B2B Solution Business, Sony hopes to develop new business that can drive sales and profit growth in the B to B business field.

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