Sprint Nextel Names Goodby, Silverstein & Partners As Agency Of Record

Sprint Nextel Names Goodby, Silverstein & Partners As Agency Of Record

Sprint Nextel (NYSE: S) has announced that it has selected San Francisco-based Goodby, Silverstein & Partners as its advertising agency of record. Goodby was chosen for its combination of strategic strength, breakthrough creative execution and outstanding new media integration.

“This has been an intense and thorough process these past few months. We have met with some of the nation’s best agencies as we seek to regain our competitive momentum in the marketplace and we are confident we’ve found the right partner in Goodby, Silverstein & Partners,” said Mark Schweitzer, Sprint Nextel’s chief marketing officer. “Goodby’s sterling reputation and creative talents are second to none and together we will deliver a more integrated and strategic brand execution. We sincerely appreciate the participation of the outstanding agencies that competed with distinction and want to thank TBWA/Chiat/Day and Publicis & Hal Riney as we work through the transition.”

Goodby will manage brand strategy and creative for both the Sprint and Nextel brands and the transition process will begin immediately. Jeff Goodby and Rich Silverstein, Co-Chairmen of Goodby, Silverstein & Partners, said: “We believe that Goodby, Silverstein & Partners is a perfect fit for Sprint Nextel and uniquely positioned to help the company win in the rapidly evolving and fiercely competitive world of wireless communications. We know Sprint Nextel has what it takes and we look forward to helping it communicate this to the world.”

Read the complete Press Release