AMD Urges Digital Media Buffs To Enjoy Freedom, Create More And Wait Less With AMD-Sponsored Film Contest

AMD Urges Digital Media Buffs To Enjoy Freedom, Create More And Wait Less With AMD-Sponsored Film Contest

AMD (NYSE: AMD) today announced its sponsorship of “The 64 Second Film Contest,” providing digital media enthusiasts an opportunity to invent and share digital creations defining the concept of “Waitlessness” in 64 seconds. AMD Athlon™ 64 X2 dual-core processors “shatter the hourglass,” taking content creation and multimedia performance to an all new level. With the help of AMD64 multi-core technology, digital content creators can create more and spend less time waiting for their computers to render videos and perform other multimedia tasks. Winners will be chosen through a combination of online voting and judging with DreamWorks Animation SKG, Inc. Online submissions will be accepted beginning Oct. 10, 2005 at www.64seconds.com.

“AMD is committed to encouraging innovation and creativity in the digital media community,” said Bob Brewer, corporate vice president, Desktop Business, Microprocessor Solutions Sector (MSS), AMD. “Through this contest, we not only want to offer contestants a chance at the grand prize, but also provide a forum for them to share and showcase their digital masterpieces. We’re looking forward to working with a talented crowd of digital media enthusiasts and viewing some truly stunning entries.” AMD Athlon 64 X2 dual-core processors, designed for desktop PCs, can improve overall digital media performance over similar single-core processors by an average of 34 percent, with performance improvements over 80 percent on certain benchmarks. Now power-hungry digital media experts can usher in the next generation of digital media software with amazing, high-definition video rendering and editing, digital-content creation, imaging, and audio mixing.

The top 28 finalists will be selected by popular vote via an online ballot box at the contest’s official web site, www.64seconds.com. The top three winners will then be selected by a panel of judges including Daniel Gregoire, CEO and president of Halon Entertainment, a company specializing in digital effects for major films. Gregoire’s credits include blockbuster films like Star Wars: Episode III, Revenge of the Sith, and War of the Worlds. Judging criteria includes creativity, originality, technical excellence, and the best expression of the concept of “Waitlessness.”

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