Independent Research Firm Names Oracle’s Siebel CRM as a Leader in the Partner Relationship Management Tools Market

Independent Research Firm Names Oracle’s Siebel CRM as a Leader in the Partner Relationship Management Tools Market

Forrester Research, a leading independent research firm, has recognized Oracle’s Siebel CRM as having one of the strongest current offerings in the latest Forrester Wave Evaluation: Partnership Relationship Management Tools, Q2 2007 (April 2007). Forrester also names Siebel CRM On Demand, the Oracle(r) E-Business Suite and Oracle’s PeopleSoft Enterprise CRM as strong performers in this recent report.

To assess the state of the CRM market, Forrester analyzed strengths and weaknesses of the leading enterprise CRM suites vendors across 158 criteria in three areas of current offering, strategy and market presence. “Forrester estimates that worldwide revenue for PRM solution providers reached $1.4 billion in 2006, a significant segment of the $8.4 billion spent on CRM solutions in that year… the PRM market will grow to nearly $1.7 billion by 2010″.1

According to the vendor summary, “Overall, the [Siebel CRM] solution has very strong capabilities in every area of traditional PRM functionality: partner setup and configuration, collateral management, partner management, partner program management, sales management, partner training and partner analysis… By providing the broadest suite of CRM applications encompassing both cross-industry and deep vertical industry requirements, Siebel CRM provides the necessary best-of-breed CRM capabilities required to empower users in addressing customer needs.”2

“Oracle’s PRM solutions give brand owners the ability to collaborate with their indirect channel partners across program, sales, marketing, service and commerce initiatives and functions to achieve their mutual revenue and business objectives,” said Oracle Vice President of CRM Strategy Mike Betzer. “We are pleased to have Oracle’s Siebel CRM, Siebel CRM On Demand, PeopleSoft Enterprise CRM and the Oracle E-Business Suite included in this report, reflecting our position in the PRM market.”

Read the complete Press Release