QUALCOMM and Amp’d Mobile Bring BREW Services to Canada

QUALCOMM and Amp’d Mobile Bring BREW Services to Canada

QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and mobile data solutions, and Amp’d Mobile, a pioneer of fully integrated mobile entertainment, announced the launch of wireless data services based on QUALCOMM’s BREW® solution to subscribers in Canada. Launched in the Canadian market on March 14, Amp’d Mobile is delivering its line-up of popular, exclusive entertainment content, information applications, messaging and more via TELUS’ high-speed CDMA2000® 1xEV-DO wireless network. The launch marks the first commercial deployment of BREW services in Canada.

The deployment of Amp’d Mobile entertainment offerings in Canada builds on the success it has experienced in the United States with its slate of Amp’d Live™ services such as music, 3D games, live streaming sports, concert video and other advanced entertainment applications built for BREW. The success of the Amp’d Mobile service in the United States is evidenced by both the increase in data downloads the operator has seen and the popularity of its mobile entertainment offerings amongst subscribers. According to Amp’d, more than 50 percent of its subscriber base has downloaded or used a BREW game or service in the last 30 days and more than 80 percent have bought or used data services such as video, songs, ringtones and mobile Internet in the same time period.

“Amp’d Mobile’s unique approach to mobile entertainment has proven to be a hit among its subscribers in the United States, and we are optimistic that its success, and the continued success of BREW, will translate well with this latest deployment in Canada,” said Arvin Chander, vice president of carrier relations for QUALCOMM Internet Services. “We congratulate Amp’d on opening up a new market for its services in Canada and on its significant achievements in the United States.”

“QUALCOMM’s BREW solution has created the ideal environment for Amp’d to deliver the best in mobile entertainment applications and services to our customers,” said Mike McSherry, senior vice president, emerging technologies at Amp’d Mobile. “3D games, music, streaming video and other rich multimedia services that push the boundaries of what is possible on today’s high-speed wireless networks are at the heart of the Amp’d Live offering, and BREW has been a major factor in helping us capitalize on it. We are excited to bring our services to Canada and look forward to working with QUALCOMM and TELUS to create the best possible mobile entertainment experience for Canada’s wireless consumers.”

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