SAP Realigns Field Operations in the EMEA Region

SAP Realigns Field Operations in the EMEA Region

Addressing the increasingly transnational nature of business processes among its large-enterprise and midmarket customers in Europe, SAP AG (NYSE: SAP) today announced further measures in the merger of its European field operations into a single region for Europe, the Middle East and Africa (EMEA). Ernie Gunst, Corporate Officer and member of SAP’s Executive Council, now leads the entire EMEA region. The newly combined EMEA field organization aims to tap growth opportunities for SAP and to help customers boost business growth, innovation and stronger economic performance.

“Our new field organization for all of EMEA positions SAP even better to seize the growth opportunities of cross-border business processes,” said Gunst. “With Ferri Abolhassan, executive vice president, at the helm of our large-enterprise business in EMEA, we will further expand our business in this market segment, which remains a decisive growth driver in EMEA. Stefan Hoechbauer takes over the management of our German subsidiary, which continues to be of central importance for our market leadership in Europe.”

For its own growth, SAP will continue to build on the strength of its portfolio of solutions targeting the industry-specific demands of large enterprises, midsize companies and small businesses. As part of the realignment, SAP has named Tom Kindermans as senior vice president, Small and Midsize Enterprises (SME), EMEA. SAP aims to decisively expand its global market leadership in this segment.

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All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (”SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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