2nd Annual SaaScon Event Kicks Off Next Week In Santa Clara

2nd Annual SaaScon Event Kicks Off Next Week In Santa Clara

2007 conference moves beyond educating the market to focus on implementation of Software as a Service technology

IDG World Expo, the leading producer of world-class tradeshows and events, in partnership with IDG’s Computerworld, “The Voice of IT Management” and premier media sponsor for the event, today provided a preview of SaaSconTM, the premier business to business event for the software as a service (SaaS) industry. Now that the marketplace has been educated about the benefits of SaaS, the 2007 conference will focus heavily on how to effectively implement a SaaS solution and “Move Business Online.” SaaScon takes place next week, April 17-18, 2007 at the Santa Clara Convention Center in Santa Clara, CA.

SaaScon is considered the gathering place for all participants in the SaaS community and the only place that provides practical case studies and real-world SaaS deployments presented by the small-to-medium sized businesses and enterprise users who implemented them. Attendees will discover how to accomplish and implement SaaS objectives now, while getting a glimpse of the future. The event will cover application focus areas like CRM, HR, ERP, Billing, Collaboration and Business Intelligence, while navigating the larger issues including measuring SaaS success, what applications should go to SaaS, overcoming customization and integration hurdles, which vendors will succeed at SaaS, and more.

“We came off of a great inaugural event in September of last year and we’ve continued to ride that momentum with a packed exhibit floor and setting a record pace for pre-show attendee registrations,” said Eric Norlin, conference chair, SaaScon. “We’re thrilled with the reaction from the industry and looking forward to another banner event.”

Keynote

SaaScon will commence with an opening keynote from Jim Steele, President, Worldwide Sales and Distribution, Salesforce.com, entitled “The Future Of On-Demand,” at 8:30 a.m. on Tuesday, April 17th. During his keynote, Jim will present an overview of the Salesforce on-demand business services mode and explain the future of on-demand business services, including the 10 facets of on-demand platforms and the value and benefit of each. He will also demonstrate how on-demand is ideal for many industries because it enables organizations to deliver service from anywhere – at a lower cost, lower risk and faster deployment time than is possible with on-premise solutions.

SaaScon will also feature several panels led by industry luminaries including Dave Duffield, Jeff Kaplan, Paul Johnston, Bill McNee, Phil Wainewright and Amy Wohl. Discussions will address a broad range of industry topics and feature panelists from companies including Akamai, Bluewolf, Entellium, Jamcracker , NetSuite Inc., OpSource Inc., Procullux Ventures, RightNow Technologies, Saugatuck Technology Inc. and Workday.

Networking Opportunities

The conference will also provide attendees with a networking environment in the exhibit area to interact with the industry’s leading companies. Exhibitors and sponsors for this year’s event include:
Adaptive Planning
Akamai Technologies, Inc.
Apprenda
AppStream, Inc.
Apptix
Aria Systems
Availigent
Business Objects
Cape Clear Software
Carnegie Mellon University
Cast Iron Systems
Cincom Systems
Concur Technologies, Inc.
EMC
Entellium
Fischer International
Formotus, Inc.
Host Analytics
Hosting.com
IBM
INetU Managed Hosting
Informatica Corp.
Intel Corporation
Kazoo Software
Klir Technologies
Learn.com
LeCayla Tech
MARSYS
NetDocuments
OpSource, Inc.
Pervasive Software
Rackspace Managed Hosting
Ricoh Corporation
RightNow Technologies
SaaS.com
Savvis
Seatab Software
Sonata Software
SuccessFactors
SugarCRM
Symantec Corp.
Verizon Business
Watson SCS
Webalo, Inc.
Zoho

For more information or to register for the event, please visit http://www.saascon.com.

About SaaScon

SaaScon is the premier event for business and IT professional seeking to dramatically lower capital expenses, produce recurring revenue and streamline product delivery and support through the Software as a Service model. SaaS is a software delivery method that provides access to software and its functions remotely as a web-based service, removing the need for organizations to handle the installation, set-up and maintenance while significantly reducing costs. For information or to register for the event, visit the SaaScon Web site at www.saascon.com. For exhibiting or sponsorship opportunities, please contact Giovanni Stein at 508-424-4864 or giovanni_stein {at} idg(.)com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo’s portfolio of conferences and events includes Entertainment For All™ (E For All™), Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™), LinuxWorld Conference & Expo®, LinuxWorld® OpenSolutions Summit™, and SaaScon™. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com.

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Contacts

IDG World Expo
Charlotte McCormack, +1-508-424-4837
charlotte_mccormack {at} idg(.)com