RightNow CEO Greg Gianforte Keynotes at SaaScon

RightNow CEO Greg Gianforte Keynotes at SaaScon

RightNow(R) Technologies president and CEO Greg Gianforte explained to SaaScon attendees how software-as-a-service is enabling companies to fulfill the rapidly rising expectations of consumers, enabling them to build brand value and retain customer loyalty in a market where the competition is always just a click away.

Gianforte made his remarks during a keynote presentation at the conference, which is being held at the Santa Clara Convention Center today and tomorrow.

SaaScon is the premier event for business and IT professionals seeking to dramatically lower

capital expenses, produce recurring revenue, and streamline product delivery and support through the software-as-a-service model.

In his presentation, Gianforte highlighted the new relationship between consumer product companies and their customers. In the past, such companies did not have to deal directly with their customers very often, because customers primarily interacted with their local retailers whenever they had a problem or question. Today, however, consumers go directly to the company — typically via the web — for information. If they can’t get the information they need, they can easily become disgruntled and take their business elsewhere.

SaaS solutions address this challenge by making it easier for companies to deliver information to consumers, without requiring large capital investments in IT.

“The Internet is driving a higher volume of direct company-consumer interactions, even for companies that sell through distribution channels,” said Gianforte. “Software-as-a-service has become an indispensable resource for meeting the communication challenges posed by this new market dynamic.”

About RightNow Technologies

RightNow delivers the high-impact technology solutions and services organizations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations, government agencies and learning institutions worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit http://www.rightnow.com/.

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