ZenithOptimedia announces launch of Zed Digital India

ZenithOptimedia announces launch of Zed Digital India

ZenithOptimedia, one of the world’s leading global media services agencies, today announced the launch of Zed Digital India, its full service interactive and digital unit.

Zed Digital capabilities extend beyond interactive media buying into the full array of digital communications. The applications cover a vast range of services from online media, search engine and e-mail marketing, to technology development and hosting, interactive kiosks and signage, and e-commerce retail, as well as across the PC, mobile, OOH (out of home) and TV platforms.

The new entity will track all Digital activities from conceptualization to the execution stages and will provide for continuous monitoring and evaluation across each step with corrective action if required

The experience of Zed Digital in the global market spans beyond media planning/buying and integrates creative strategy with proprietary tools and techniques and has registered a huge growth over last 2 years.

Translating this experience in India, will be a key dimension to the India growth strategy as ZenithOptimedia has been hugely successful with its ROI positioning and as says Steve King, Worldwide CEO ZenithOptimedia,”In an increasingly fragmented consumer mediascape where consumers are editors and not passive receivers of media, going digital is an obvious route to enhancing the ROI of our clients marketing budgets, in one of the most exciting markets of the new world”.

At the launch of Zed Digital India, Steve further added, “While we have very good operations in local markets, we wanted to provide greater cohesiveness to our operations and to better harness knowledge and insights by bringing these teams under common leadership,”

Commenting on the India launch, Frédéric Joseph CEO International- Zed Digital said, “Looking at the growing digital scenario in India and the unique platforms that are emerging in this highly potential market, Zed Digital will be able to leverage its global expertise and work towards providing fully integrated solutions and analytics to its clients.”

By virtue of its international alliances, the company already has HP, L’Oreal, British Airways amongst key clients, working in this integrated arena. Whilst taking advantage of its parent company’s positioning to ensure best in class service for common clients, the new entity is designed to create exciting opportunities for direct business.

“Digital technology is having an increasing impact both directly and indirectly on consumers’ every day life. The pace of this change is astounding and will only increase. This is why ZenithOptimedia has been investing substantially into the development of the Zed Digital network. With the launch of Zed Digital India, we now have a comprehensive Digital service we can provide all of our clients around the APAC region,” said Philip Talbot, CEO Asia Pacific ZenithOptimedia.

According to Ambika Srivastava, CEO India ZenithOptimedia, “After all we are in the business of creative thinking and connecting with the right mix required for client messaging. Our offering of an integrated media module will go a long way in streamlining the seamless online and offline integration of the client’s advertising requirements and we are extremely delighted to have Vineet lead this initiative”