Adobe Unveils Next Generation Internet Video Solution

Adobe Unveils Next Generation Internet Video Solution

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Media Player™ at the National Association of Broadcasters (NAB) trade show. This desktop application expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. Leveraging Adobe’s Emmy® Award winning Flash® architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. A preview of the new player will be shown during NAB, April 16 – 19 (Booth SL 3220).

“Akamai and Adobe have a longstanding partnership that enables the world’s leading media companies to deliver consistently high-quality Flash Player video experiences to global audiences,” said Paul Sagan, President and Chief Executive Officer of Akamai. “Adobe continues to be an industry leader in their approach to innovation by delivering new ways for audiences to experience rich, interactive content. We are excited about supporting this latest initiative that will make it easier for our joint customers to facilitate broad distribution of Adobe Flash-based video.”

“Adobe Flash has revolutionized the distribution of video content across the Internet and Adobe Media Player builds on this leadership position,” said Bruce Chizen, chief executive officer at Adobe. “NAB is a great venue to preview the new capabilities Adobe is bringing to market later this year – as we build out a technology portfolio that will drive new advances in Internet video authoring, playback and commerce.”

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