Cisco Retail Study Reveals 86% of E-Commerce Sites Use Video to Sell Products
April 24th, 2007 Leave a comment Visited 19 times, 1 so far today
Cisco Retail Study Reveals 86% of E-Commerce Sites Use Video to Sell Products
In an effort to help retail customers stay competitive and increase profitability by providing a rich customer experience, Cisco® today announced the results from its second annual e-commerce study. Scion, a marque from Toyota Motor Sales, U.S.A., Inc., ranked highest providing a stunning example of how to build a unique customer experience for the under-35 consumer. Scion edged out other retail giants such as Sears, Target, Circuit City and Wal-Mart. The study was conducted by Cisco’s Internet Business Solutions Group (IBSG), a business strategy consulting group that works with clients around the world to transform the way they do business.
Forrester Research forecasts that online sales will reach $329B in the United States by 2010. The IBSG study provides a timely comparative assessment of 27 north American Web sites in three categories – Global 300, Web 15 and Innovators. The study focused on five distinct categories: ease of use, personalization, content, interaction and transactions. In addition, the survey looked at two different aspects of online shopping from a consumer’s point of view. The first is foundational capabilities, which are non-negotiable “must have” characteristics including an intuitive graphical user interface, search capabilities, and the convenience of the purchasing process. Second is emerging capabilities, which are the more sophisticated aspects that add even greater value to the customer’s experience, such as community and social networking and multi-channel integration.
“As retailers look to provide a more interactive, engaging experience and as video becomes more ubiquitous, retailers will start to use a YouTube- type approach to connect with and get closer to customers,” said Mohsen Moazami, vice president of Cisco retail and consumer products. “We believe video is driving an increase in customer loyalty and profitability.”
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