Intel Unveils Virtual Marketing Storefront And Google Advertising Program For Reseller Channel

Intel Unveils Virtual Marketing Storefront And Google Advertising Program For Reseller Channel

Intel Corporation today announced a new program that will help resellers worldwide market innovative Intel-based products in a more quick and cost-effective manner. The company has created a new virtual marketing storefront for its reseller channel and has also collaborated with Google to create an advertising program where resellers can place online ads.

The new initiative will provide qualified members of Intel’s reseller channel network the resources and support to plan and execute marketing campaigns for their businesses. The online marketing storefront allows select resellers to place print ads, order merchandise and services, and easily customize collateral with their company information or logo. There will also be a suite of tools to support online advertising with Google, allowing reseller customers to go online and order ads by filing out a simple order form. Intel and Google will then facilitate the production and execution to simplify the process for the customer.

“We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business,” said Steve Dallman, general manager, Intel Worldwide Reseller Channel Organization. “Many resellers are small businesses that have limited resources and expertise in marketing. Intel’s virtual storefront will help customers overcome this challenge and equip them with the tools to be innovative in reaching and communicating to their customers.”

The new virtual marketing storefront is being offered to Track Two licensees of the Intel® Inside program. It eliminates out-of-pocket expenses for Intel’s channel customers through Intel Inside co-marketing funds. It also eliminates administration costs that were previously incurred by customers when applying for co-marketing reimbursements.

Read the complete Press Release