Kodak booth #2101 to showcase Microzone Solution, non process plate technology

Kodak booth #2101 to showcase Microzone Solution, non process plate technology

Kodak’s booth at NEXPO 2007 will feature innovations designed to help expand editorial deadlines, reduce pressroom costs, enhance quality, and give newspaper printers new tools to reach both readers and advertisers with more compelling products that will help publishers better compete in the evolving media market place.

“The challenges facing today’s newspapers are different and that means the technology solutions Kodak develops for newspapers must offer flexibility, speed and efficiency,” said Jack Knadjian, Vice President Market Segment, Publishing, Kodak. “At NEXPO, newspaper printers will see innovations like the KODAK Microzone Publishing Solution and Kodak’s non process plate technology for newspapers. We continue to enhance our newspaper offering to better serve our customers across North America and around the world.”

At NEXPO, Kodak is announcing an agreement with Advanced Technical Solutions Inc. (ATS) to jointly sell and support a new KODAK Microzone Publishing Solution that will expand the opportunities for newspapers to serve readers and advertisers in highly defined geographic territories. The suite of products will create new revenue streams for newspaper publishers and enable them to better compete in a changing media environment. The KODAK Microzone Publishing Solution leverages the strength of the Internet and the growth in citizen journalism to develop entirely new products delivered both as traditional printed newspapers and as web based content. Using a platform developed by ATS, based in Acton, Mass., the KODAK Microzone Publishing Solution includes the Microzone Citizen Journalism Portal, Microzone Advertising Portal and Microzone Publishing Management System.

Also at NEXPO, Kodak will showcase the development of non process thermal plates that take out steps from the platemaking cycle, remove the floor space requirements and expenses related to the plate processor, and eliminate the need for chemistry. Kodak is currently testing non process plate technology for newspapers at several locations across North America. Kodak’s non process plates, adapted from the successful KODAK THERMAL DIRECT Non Process Plate technology used in the commercial printing segment, reduce prepress steps for newspapers and reduce costs while providing high quality, consistent imaging performance and easy handling.

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