VideoEgg’s Ad Network Powers 60 Online Video Campaigns in Three Months

VideoEgg’s Ad Network Powers 60 Online Video Campaigns in Three Months

Major advertisers turn to the Eggnetwork to reach millions of viewers in more than 70 online communities

VideoEgg, Inc., the leading video solution and video ad network for online communities, announced from Ad:Tech San Francisco that the company powered 60 online video ad campaigns in the past three months to reach millions of young consumers – or “millennials” – within some of the most popular social networks. The Eggnetwork’s top advertisers in the major categories include General Motors, Ford, L’Oreal, Puma, ABC, Canon, Nikon, Ubisoft, Electronic Arts, Unilever, Nestlé, Universal Films, U.S. Army, and VH1.

Focused on combining video advertisements and online video to enhance rather than disrupt the viewing experience, VideoEgg’s ad network, the Eggnetwork, distributes advertising to millions of video viewers within leading online communities including Bebo, Piczo, hi5, myYearbook, Tagged, Black Planet, Military.com and Ringo. The Eggnetwork’s innovative and flexible advertising platform allows marketers to integrate any type of rich media content into the video viewing experience.

The Eggnetwork offers marketers four distinct benefits:
Reach: Due to VideoEgg’s partnerships with dozens of social networks and community sites, advertisers can reach a huge audience with a single call.
Approach: The Eggnetwork’s ticker ads allow marketers to get visible real estate during the video stream and invite users to interact with their content. This method of invitation-based, opt-in advertising puts the user first with an unobtrusive, engaging offering.
Safety: All videos are reviewed by human eyes to ensure user content is safe for advertisers to be affiliated with.
Targeting: By leveraging social network profile data, the Eggnetwork enables advertisers to target their video advertisements in powerful new ways.

“VideoEgg’s approach to advertising within online video focuses on the user which, in turn, should provide the best results for the advertiser,” said Ian Schafer, president of interactive marketing agency Deep Focus. “The company’s relationships with social networks offer us an effective way to reach the millennial demographic with entertaining, interactive ads. Their ad delivery is engaging without being interruptive, and delivers high interaction rates. VideoEgg is helping to define best practices in advertising within the online video environment.”

“The Eggnetwork ads offer consumers a choice while giving advertisers tools to make the experience relevant and memorable. Advertisers currently running campaigns through our ad network understand the quality demographic we provide them access to, and the positive impact video ads can have when offered in a creative way rather than forced on viewers,” said Michael Hess, vice president, sales for VideoEgg.

The Eggnetwork has seasoned sales teams across North America and in the UK packaging smart custom programs for advertisers. For demos of advertising options and to contact the sales teams, visit http://www.theeggnetwork.com/.

About VideoEgg, Inc.

VideoEgg is the leading video solution for online communities, supported by the largest video ad network – The Eggnetwork. The network is currently comprised of more than 70 online communities including five of the top 20 social networks in the world such as AOL, Bebo, hi5, myYearbook.com and Tagged. The Eggnetwork provides Web publishers with a means of monetizing content while offering advertisers reach into a coveted audience. Through a unique advertising model, ads are targeted, interactive and unobtrusive for viewers. VideoEgg was founded in 2005 by Yale classmates David Lerman, Matt Sanchez and Kevin Sladek. Based in San Francisco, the company is funded by August Capital, First Round Capital and Maveron. For more information, visit www.videoegg.com or www.theeggnetwork.com.
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