Chicago Tribune Reports Circulation and Readership Results

Chicago Tribune Reports Circulation and Readership Results

Continues to be the Chicagoland leader for net paid newspaper circulation

Chicago Tribune today released circulation and readership results for the most recent periods. For the six-month reporting period ended April 1, 2007, Chicago Tribune is reporting Sunday individually paid circulation (home delivery plus single copy) of 912,534, down 0.3 percent from the same period last year. Sunday’s total average paid circulation was 940,620, down 1.7 percent from the same period last year. Monday-Friday individually paid circulation remained flat, down 0.4 percent to 545,044, while its total average paid circulation fell 2.1 percent to 566,827, according to figures filed by the newspaper with the Audit Bureau of Circulations (ABC), subject to audit.

Chicago Tribune’s Monday-Friday and Sunday home delivery circulation grew 1.6 percent and 2.1 percent, respectively. During the past few years, Tribune has led a trend in the industry in focusing on individually paid circulation. This reflects a strong commitment to growing audiences that are actively engaged with Tribune content and are most likely to respond to advertiser messages.

The newspaper also reported that readership of the Chicago Tribune among adults in the market has held steady during the past year with approximately 1.8 million weekday readers and 2.6 million Sunday readers. Combined with its sister newspapers — RedEye and Hoy Chicago, which have weekday readerships of about 280,000 and 180,000, respectively — the papers reach 3.8 million adults, about 54 percent of the Chicago market.*

Additionally, Chicago Tribune Interactive, which includes chicagotribune.com, metromix.com and chicagosports.com, drew an average of 3.2 million monthly unique visitors during the past six months.**

“The Tribune is totally committed to delivering the news and information that best meets the changing needs of our customers and communities,” said Scott Smith, publisher, president and CEO of Chicago Tribune. “These solid circulation, readership and online audience results reflect our progress advancing Chicgaoland’s leading media choices.”
* Gallup Poll of Media Usage & Consumer Behavior – Chicago Market
(C) 2006
** Nielsen Net Ratings, October, November, December 2006; January,
February, March 2007

About Chicago Tribune

Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper with daily readership of about 1.8 million and about 2.6 million on Sunday. The company also operates related print and interactive media serving Chicagoland. Chicago Tribune is the founding publication of Tribune Company (NYSE: TRB) , one of the country’s leading media companies, operating businesses in broadcasting, publishing and on the Internet.
For more information:
Michael Dizon
312-222-3165
mdizon {at} tribune(.)com