Let the Games Begin! By Kids For Kids and Xerox Launch ‘Invent-A-Toy’ National Competition

Let the Games Begin! By Kids For Kids and Xerox Launch ‘Invent-A-Toy’ National Competition

American kids who are dreaming up new games, taking apart and re-building toys, or inventing neat things for sports can now turn their basement ideas into real products through a unique competition for kids only.The “Invent-A-Toy World Games” national competition, launched today by By Kids For Kids Co. and Xerox Corporation (NYSE: XRX), encourages kids to submit their big ideas for a chance to see those inventions come to life on store shelves across America. It is the second year of the competition. The competition requires no entry fee and is seeking the most innovative ideas for the next generation of toys, games or sporting goods. Mattel Inc. (NYSE: MAT) is the presenting toy company sponsor. Interested kids ages 5 through 19 must submit their entries, in writing, through www.bkfk.com no later than Jan. 16, 2006. The “Chester Award” — named after Chester Carlson, the creator of xerography who himself was a young inventor and entrepreneur — will be given to the kids whose inventions offer the greatest marketing potential and consumer appeal.

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