Kodak Announces Agreement with Media Markt and the Saturn Group to sell New Kodak All-in-One Inkjet Printers in Germany

Kodak Announces Agreement with Media Markt and the Saturn Group to sell New Kodak All-in-One Inkjet Printers in Germany

Eastman Kodak Company (NYSE: EK) today announced that Media-Saturn Group will be the first strategic partner to support Kodak’s entry into the German inkjet home printing market. Both the KODAK EASYSHARE 5300 and 5500 All-in-One inkjet printers will be available from both consumer-electronics trade chains beginning in June.

“We have developed a new business model that enables the consumer to print in the high quality they have come to expect from Kodak, at affordable ink prices and with a high degree of user-friendliness,” said Andreas Lippert, General Manager, Kodak Germany. “Our new pricing model will revolutionize home printing, offering consumers with a high volume of printouts an opportunity to print long-lasting documents and lab-quality photos at affordable prices.” He added, “In Media Markt and Saturn, we have gained two market leaders who can both actively support the introduction of our new printing system and guarantee nationwide distribution.”

The new Kodak EasyShare 5300 and 5500 inkjet printers offer ease of use and superb print quality delivered by Kodak’s innovative inks with extremely small pigment particles. Kodak’s pricing concept of these pigment inks offers savings of up to 50% compared to other consumer inkjet printers for all types of printouts. The black ink cartridge will cost € 9.99, the combined color cartridge – containing all colors – will cost €14.99 (RRP).

By entering the home inkjet printing market, Kodak addresses precisely the target group with the largest growth potential: Consumers who enjoy printing and would print high volumes, but are frustrated with the current high cost of ink.

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