Kodak Partners With DSG International plc to Lead the UK Inkjet Revolution

Kodak Partners With DSG International plc to Lead the UK Inkjet Revolution

Eastman Kodak Company (NYSE: EK) today announced a partnership with electronics retailing giant DSG international plc, to exclusively supply the new Kodak All-In-One inkjet printers in the UK market through DSGi’s PC World, Currys and Currys.digital outlets. DSGi – also known as Dixons – will carry the new Kodak inkjet printers starting in June.

“We dedicate considerable resources to identifying original new products for our outlets and we believe the KODAK EASYSHARE All-in-One Printers not only offer consumers the freedom to print documents and photos frequently, easily and affordably, they also have a pioneering quality which will appeal to our customers,” said Peter Duncombe, buying director, DSG international plc.

The decision to partner with Europe’s leading electronics retailing group follows Kodak’s groundbreaking entry into the consumer inkjet market with printers that can save consumers up to 50 percent on everything they print, compared to other consumer inkjet printers. PC World, Currys Superstores and Currys.digital stores will stock the KODAK EASYSHARE 5300 and 5500 All-in-One Printers at $199.99 USD (£139 RRP) and $299.99 USD (£209 RRP) respectively, enabling consumers to affordably print crisp, sharp documents and KODAK lab-quality photos at home using premium, pigment-based inks. The new printers combine ultimate levels of print quality and ease-of-use, while offering unparalleled low total cost of ownership.

“Our commitment to changing the rules in the inkjet industry in favor of the consumer is reflected in our decision to partner with DSG international, a quality consumer electronics giant dedicated to bringing its customers the very best in consumer-oriented innovation, first,” said Julian Baust, Chairman & Managing Director, Kodak Limited.

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