Motorola and Avery Dennison Announce Strategic Relationship to Deliver RFID Solutions

Motorola and Avery Dennison Announce Strategic Relationship to Deliver RFID Solutions

The new enterprise mobility business from Motorola, Inc. (NYSE: MOT) and Avery Dennison Corporation (NYSE:AVY) today announced a strategic relationship under which Avery Dennison RFID will supply EPCglobal Gen 2 RFID tags to Motorola, increasing the speed of RFID deployments and availability of RFID products to large markets.

The agreement aligns Avery Dennison’s high-quality, cost effective inlay manufacturing capabilities with Motorola’s hardware and tag design expertise. Motorola will now be able to more quickly and efficiently fulfill the growing demand for its portfolio of custom RFID tags, including its high-performance airline baggage tag and durable tags for asset tracking. In addition, by working together on RFID solutions, Motorola and Avery Dennison will be able to optimize RFID systems for successful real world deployments.

Motorola is an industry leader in RFID with an innovative portfolio of products and solutions, including one of the first deployed EPC-compliant RFID handheld readers, fixed RFID readers and packaged RFID reader systems. Avery Dennison RFID leverages its company’s expertise in high volume, roll-to-roll manufacturing to produce high-quality RFID inlays – a critical link in any RFID system.

“Together, Motorola and Avery Dennison can build on successful customer engagements with an even stronger reader-and-tag solution” said Joe White, vice president of RFID marketing and business development for the enterprise mobility business, Motorola Networks & Enterprise. “Motorola’s broad portfolio of intellectual property in EPC RFID tags and readers, combined with Avery Dennison’s expertise in high-volume inlay manufacturing, will provide Motorola customers with a reliable supply of quality, high-performance RFID tag products.”

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