Business Objects Unveils New Brand Identity; More Than 11,000 BI Professionals Register for the Online Event

Business Objects Unveils New Brand Identity; More Than 11,000 BI Professionals Register for the Online Event

‘Let There Be Light’ Concept Illuminates How Organizations Can Transform the Way They Work Through Intelligent Information

Business Objects (Nasdaq:BOBJ) (Euronext Paris ISIN code: FR0004026250 – BOB), the world’s leading provider of business intelligence (BI) solutions, today unveiled a new brand identity and a new tagline, ‘Let there be light’ signifying a transformation in how Business Objects is engaging with the market.

Watch a video segment regarding the new brand: http://resources.businessobjects.com/video/light/brand.wmv.

“Our company mission is to transform the way the world works through intelligent information. Not just transform how our customers manage data, but transform how every single person in the work place performs his or her job,” said Marge Breya, senior vice president and chief marketing officer at Business Objects. “’Let there be light’ is a challenge to all of us to constantly provide new, interesting solutions that enables everyone to see information in more illuminating ways. This goes well beyond a new look and feel, this is about truly changing the way we interact with our overall community.”

The new company brand identity is the first in a number of moves to engage with the lovers and creators of data and information around the world. On May 15th, the company is launching a new gathering site, Insight.businessobjects.com. This online community will access the collective intelligence of data junkies the world over to work to solve real world issues such as climate-change. (Watch a video segment regarding the new online community: http://resources.businessobjects.com/video/light/insight.wmv.) The concept of the online community will be further unveiled today at an online event – to register, please visit http://www.businessobjects.com/webcast/light/.

“Throughout the coming months, my hope is that it will be crystal clear that Business Objects is more than just a business intelligence company,” continued Breya, “Business Objects is in the business of making companies – and maybe even the world – more intelligent. This new brand reflects an understanding that the nature of relationships is, and always has been, the foundation of the company. These relationships encompass numbers, data points, and distinct pieces of information, but also ideas, businesses, and people. Every day, Business Objects helps inform and shape the growth of tens of thousands of companies, and illuminates new ways to think about enhancing performance.”

Business Objects new brand identity has been created to reflect the redefined business intelligence category. The new brand identity involves a new treatment of the logo, a re-skinned company website (both internal and external) and a thin line that runs across materials representing a spectrum of light. (Read more about the new brand identity: http://www.businessobjects.com/company/light/.) This spectrum represents the complete end to end Business Intelligence proposition that Business Objects brings – a family of software products, the ability to tap into all data sources and applications, a partner network and a global team. Together, the full spectrum of Business Objects offerings provides a complete view into an organization to help transform business performance.

About Business Objects

Business Objects has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world’s leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision-making at more than 43,000 organizations around the globe. Through a combination of innovative technology, global consulting and education services, and the industry’s strongest and most diverse partner network, Business Objects enables companies of all sizes to make transformative business decisions based on intelligent, accurate, and timely information.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company’s stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 – BOB) stock exchanges. More information about Business Objects can be found at www.businessobjects.com.

The Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.
Contacts

Business Objects
Peter Olson, +1-408-953-6320
peter.olson {at} businessobjects(.)com
or
Hill & Knowlton
Danielle Hayes, +1-415-281-7140
danielle.hayes {at} hillandknowlton(.)com