National Survey Reveals That Americans Want to Go Digital When it Comes to Their Health Care

National Survey Reveals That Americans Want to Go Digital When it Comes to Their Health Care

Though their direct experience with electronic medical records is limited, U.S. health care consumers show strong interest in utilizing them further, according to a new national survey about Americans’ awareness of, and acceptance towards, health information technology released today at the Health IT: Unlocking the Potential summit in Washington, D.C.

The survey, which was conducted by StrategyOne, an independent public opinion research company, on behalf of Kaiser Permanente, found that American adults favor providers (51% over 17%) and insurance carriers (68% over 16%) who use

electronic medical records over those who do not.

It confirms what past surveys have found that large numbers of Americans are seeking out general health information online through Web sites such as Web MD. It also shows that those online searches are increasingly focusing on the location and management of personal health information. And while approximately one in ten (12%) of Americans currently review their personal medical records on their health insurance company’s Web site, over half say they would like to be able to check claims and coverage (56%) or access personal records (51%) electronically in the future.

“It is clear that Americans are ready to enter a digital health care age,” said George Halvorson, Chairman and CEO of Kaiser Foundation Health Plan, Inc.

American adults overwhelmingly believe (at 72%) that a computer system is more efficient than a paper system when it comes to managing medical records. But there is still some ambiguity about the relative security of electronic medical records compared to paper records. Forty seven percent of Americans say paper is more secure, compared to 42% who believe electronic records are more secure.

However, nearly three in four Americans (73%) believe the benefits of electronic records, such as better care in emergencies and reduction in medical errors, outweigh any potential privacy risks.

While interest in this technology is clearly high, not enough information is being shared with patients about its value to their own health care. Over half of those surveyed (57%) did not recall seeing, hearing or reading about electronic records before being surveyed.

Myrl Weinberg, President of the National Health Council, believes that patient awareness of the benefits of electronic medical and health records “will be the key to wider adoption.” “The more familiar patients get with this technology, the more they will see its relevance to their own lives.”

For a complete overview of the survey’s findings, visit http://xnet.kp.org/newscenter/.

About the Survey

This survey was conducted by StrategyOne, an independent public opinion research company, on behalf of Kaiser Permanente. Data were collected via telephone among a nationally representative sample of 1,000 American adults, 18 years of age and older, using a random digit dialing (RDD) methodology. The overall margin of error for this survey is ± 3.1% at the 95% confidence interval.

About Kaiser Permanente

Kaiser Permanente is America’s leading integrated health plan. Founded in 1945, it is a not-for-profit, group practice prepayment program headquartered in Oakland, Calif. Kaiser Permanente serves the health care needs of more than 8.6 million members in nine states and the District of Columbia. Today it encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 154,000 technical, administrative and clerical employees and caregivers, and more than 12,000 physicians representing all specialties. For more information on Kaiser Permanente, please visit http://www.kaiserpermanente.org/

About StrategyOne

StrategyOne is an independent, full-service corporate positioning, market research and strategic communications agency with offices in Washington, DC, New York City, Chicago, and London. StrategyOne analysts have backgrounds in political research and polling, journalism, public relations, advertising, and library science. They have directed and analyzed public opinion and market research projects for a number of corporate, association, international and political clients and many have been tapped as public opinion experts for major print and broadcast news outlets. StrategyOne’s clients include NOAA, the Centers for Disease Control and Prevention, Pfizer, Microsoft, Nissan, Michelin, the Panama Canal Authority, Biotechnology Industry Organization, GE, Unilever, Wal-Mart, the National Association of Broadcasters, and the Association of American Railroads.