Navic’s Addressable Advertising Solutions Deployed at Cox Communications in Las Vegas

Navic’s Addressable Advertising Solutions Deployed at Cox Communications in Las Vegas

Navic Network’s advertising solutions actively engage viewers

Navic Networks expands the availability of its Addressable Advertising solutions to Cox Communications’ rapidly growing Las Vegas market. The expansion follows successful deployments in Cox’s San Diego, Tucson and Phoenix markets where thousands of advertisements are being enhanced every day. Navic’s solutions enable Cox and their advertisers to target groups of digital subscribers with interactive overlays that enhance traditional advertisements and in turn, the subscribers can respond to and interact with those ads using their set-top remote control. With the addition of Las Vegas, Navic’s Addressable Advertising solutions now power targeted advertising for over one million Cox subscribers.

“The overwhelmingly positive response from both advertisers and subscribers in our other Navic enabled markets has been a driving factor in getting the solution deployed in Las Vegas,” said David Porter, vice president marketing and new media, Cox Media. “Being able to offer the level of accountability, brand interaction and one-to-one marketing that’s native to Navic’s solutions has made a marked difference in the receptiveness of our advertisers and their ability to engage with their customers.”

Navic’s Addressable Advertising solutions allow advertisers to leverage the massive reach and emotive nature of television while providing the targeting and measurement capabilities commonly only associated with Internet advertising. The end-to-end solutions improve the overall effectiveness of advertising campaigns and provide centralized creation, management, fulfillment, and reporting tools.

Navic’s Addressable Advertising solutions offer the ability to target subscriber groups based on demographics, geography and previous poll responses, telescope viewers directly to long-form VOD content, qualify customers through polls and subscriber requests for information, and update advertisements with late changing data such as specials or regionally targeted information. Detailed subscriber participation and view rates are available to Cox and their advertisers – a level of accountability not previously available in cable television advertising.

“The expansion into Las Vegas highlights the value that Navic’s Addressable Advertising is already providing in other markets,” remarked Chet Kanojia, CEO of Navic Networks. “Navic remains committed to developing innovative solutions that meet the needs of operators, advertisers and programmers – while at the same time shaping the future of TV.”

About Navic Networks

Navic Networks is the leading interactive television technology and service provider to the cable and direct broadcast satellite television industry. Navic’s technology powers interactive applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Needham, Mass. For more information, visit www.navic.tv.
Contacts

Navic Networks
Heidi Patel, 781-433-3243
hpatel {at} navic(.)tv