Philips new wave of brand campaign simplifies healthy living

Philips new wave of brand campaign simplifies healthy living

Royal Philips Electronics (NYSE: PHG, AEX: PHI) has launched its latest brand campaign showcasing its consumer-centric and simplicity solutions for caring for health and wellbeing. The new three-month campaign commencing in May 2007 offers a range of simplicity solutions that empower consumers, particularly families, to manage their health and wellbeing, underscoring the company’s deep consumer knowledge and insights which sets Philips apart in the healthcare industry.

Andrea Ragnetti, Chief Marketing Officer of Royal Philips Electronics said: “Our extensive experience and insights into the development of consumer and medical products highlights Philips unique position to help improve healthcare and wellbeing. This campaign brings to life some of our industry-leading and simplicity-led design solutions that can make a healthy difference such as the world’s first ultrasound system specifically designed to let care providers see a baby’s beating heart in 3D and the Philips juicer that makes it easier for your family to get the right nutrition,” he said.

The campaign incorporates a range of global print publications and spans different combinations of TV, print, online and outdoor media in six markets – US, UK, Germany, China, India and Russia. Philips further expands on the creativity and originality that it has previously been commended by collaborating with selected global media partners on unique and integrated approaches that bring simplicity to life around a healthy lifestyle.

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