SAMSUNG Unveils Its Total Kitchen Solution And Cooks Up A Promotion With Disney•PIXAR At KBIS

SAMSUNG Unveils Its Total Kitchen Solution And Cooks Up A Promotion With Disney•PIXAR At KBIS

Samsung Electronics, an innovator in home appliances, further cements its commitment to the home appliance industry by unveiling a Total Kitchen Solution, featuring two new product offerings. With its launch of the Electric Range and Dishwashers in the US market, the company now offers consumers a total suite of kitchen appliances, which includes over-the-range microwave ovens and the highest-rated refrigerators in the J.D. Power and Associates customer satisfaction survey.

Samsung’s new kitchen and laundry solutions will be showcased at the 2007 Kitchen and Bath Industry Show (K/BIS), May 8-10 in Las Vegas. The Samsung booth (#C5613) will feature a 2-story “open house” that will highlight the advantages of Samsung’s new VRT™ (Vibration Reduction Technology) Washing Machine. Visitors can experience Samsung design and innovation in the kitchen and in laundry, as well as enjoy cooking demonstrations by well-known culinary expert, teacher and chef Lee Anne Wong, recently featured on Bravo’s Top Chef.

In addition, Samsung collaborates with Disney•Pixar on a promotion surrounding the launch of the company’s French Door Refrigerator and the studio’s new animated movie, Ratatouille, which is set in Paris. At Samsung’s booth, spectators can watch trailers of the movie in a Ratatouille-themed vignette that highlights Samsung’s new Total Kitchen Solution.

“Samsung is committed to developing high performing, beautifully designed home appliance products. Consumers can now fully experience Samsung’s kitchen solutions with the launch of its new line-up of free-standing electric ranges and dishwashers,” said James Politeski, vice president of sales and marketing for the home appliance division at Samsung Electronics America. He added, “The Samsung brand has become synonymous with innovation and our new line of home appliance products demonstrates how Samsung technology and design improves the way you cook and clean.”

Read the complete Press Release