Sony Ericsson launches Developer World in China to stimulate local content development

Sony Ericsson launches Developer World in China to stimulate local content development

Sony Ericsson Developer World, one of the top ranked and most used developer programs among mobile developers in the world, today announced the set-up of its first regional developer support and business operations with the official launch of a local-language website and hosting of a developer event in China. Establishing regional presence in China is important to better support Chinese wireless developers and ensure that the company’s growth in the region is fuelled with attractive mobile content and applications for Chinese mobile users.

China has become one of the world’s most dynamic mobile markets, and mobile content and applications are playing an increasingly important role. There has been a strong growth in non-voice services in China. The use of smartphones is growing rapidly. Reports show that mobile music revenues today are greater than traditional music sales. There is huge interest in content and Sony Ericsson is committed to actively supporting the growing Chinese developer community.

“Sony Ericsson is not only committed to the development of easy to use mobile phones and accessories with attractive design and innovative functionality, but also attaches significant importance to providing fun, practical and innovative content, applications and services with our products. By doing so, Sony Ericsson can offer key operator customers an attractive value proposition and consumers a rich multimedia lifestyle experience,” said Gunilla Nordstrom, President of Sony Ericsson China. “Sony Ericsson Developer World has been very successful globally and important in order to stimulate and support applications development. Its official launch in China further showcases the company’s long-term commitment to the China market.”

Sony Ericsson Developer World has a lot of experience in helping third party developers bring their applications to market through various channels. Sony Ericsson provides support and guidance to developers, from initial application idea, through the development process, certification, and selection for pre-load or downloading from one of Sony Ericsson’s portals.

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