Ford tells its green story through a “cool globe”

Ford tells its green story through a “cool globe”

How many creative ways can an environmental story be told? “Cool Globes: Hot Ideas for a Cooler Plant,” has come up with 122 unique visions for viewing this summer in Chicago and Ford Motor Company is among the organizations telling an environmental story through the eyes of an artist.

Ford is sponsoring a globe for the “Cool Globes” campaign, a public art project designed to increase awareness of and promote solutions to global warming. The project unites corporations, government, non-profit organizations and the community to learn about global warming through public art, Internet information and special events. More than 100 globes will be displayed from June until September along Chicago’s lakefront to showcase global warming ideas and solutions.

Individual artists were assigned a “solution” by the Cool Globe organizers. The artists started with a clean sheet of paper or, in this case, a plain five-foot tall orb on which they developed a visual theme.
Artist Peta Kaplan-Sandzer, selected to paint Ford’s globe, says she is on a “global” mission, “I am a committed environmentalist and the Cool Globes project is all about global warming, the environment and coming up with solutions for problems in the environment,”

Peta chose the theme of green fleets. She painted images that focus on natural and renewable fuel sources such as corn, sugar cane, jethropa and switchgrass because they are elements that can be used to make alternative fuels.

Read the complete Press Release